Welcome to your
world of caramel
The nation is going crazy for caramel in all kinds of application, fuelled by a rise in popularity for brown flavours across sweet bakery and beyond! Indulgence, health and sustainability are all big trends across the food industry. Caramel is no different – that’s where we come in!
The category is heating up
Caramel takes its place in the top 20 for key flavours in global sweet bakery between 2017-2021, with salted caramel rising from 0.8% to 1.5% penetration in 2021 within Europe, according to Innova. This flavour is flourishing in the global desserts and ice cream category too (+7% CAGR), achieving top 5 status in 2021* – So, what’s your next caramel NPD?
Our mark of quality
The True Caramel mark is our promise to customers that the caramels we deliver are of the highest quality and made in a ‘true’ caramel-making process.
As a technically-based company with ultimate control over the caramel production process, it enables us to deliver a wide range of high quality caramels tailored to customer requirements.
Introducing the True Caramel collection
Choose from caramel varieties suitable for decadent cakes, Insta-worthy doughnuts, long shelf life snack bars, low sugar and vegan applications and much more!
Download Caramel BrochureThe Range
At Bakels, we are passionate about caramel and we’ve made it our mission to deliver truly unforgettable varieties, so you can delight your customers with signature sweet creations.
Wing Cheung, Caramel Development Specialist at Bakels
INSIGHT: EXPLORING THE NATION’S LOVE AFFAIR WITH CARAMEL
Why is caramel such a big hit with the nation? We explore the reasons for this and how bakers can showcase the popular flavour.
INSIGHT: ADDRESSING SUSTAINABILITY ISSUES AROUND PALM OIL
Are you considering removing palm oil from your bakery range? There’s lots to consider before you make the move.
Recipes specially developed to delight your customers
Our team of application specialists have been hard at work to create a range of convenient recipes for your customers to enjoy.
Signature caramels customised to your needs
 High volume requirements provide opportunity for signature varieties. We can design your caramel according to your sensory, application and seasonal needs, all possible thanks to our knowledge of the impact each component has on respective attributes, illustrated below.
Let's get started
High volume requirements provide opportunity for signature varieties. We can design your caramel according to your sensory, application and seasonal needs, all possible thanks to our knowledge of each component.
Like all of our bespoke developments, it starts with a true understanding of your needs, which enables us to craft a solution to match these expectations – get in touch to start your next NPD project.
Data: Innova – Global sweet bakery: Trends in key flavour categories (2017-2021), Innova – Global desserts & ice cream: Top flavours (2021), Innova – Europe sweet packaged foods: Flavours on the rise abd emerging niches (2016-2021).
