After 115 years of producing delicious and nutritious ingredients for the bakery industry, British Bakels, the UK’s leading manufacturers and distributors of bread, pastry, cake and confectionery ingredients, is going Direct to Consumer for the first time, with its brand-new Ta-Da!® baking mix range.

Distilling over 100 years’ professional baking knowledge into six fool-proof mixes, Ta-Da! makes it easy for anyone to make mouth-watering bakes at home, regardless of their baking skills. Each baking mix retails at £3.50 via the Ta Da!® website and is made with recyclable paper packaging.

From Chocolate Brownie to Triple Seed Bread, Vanilla Cake, White Bread, Pizza Base and Chocolate Cake Mixes, the Ta-Da!® range takes the stress out of home baking, so everyone can enjoy making something special, quickly and easily

Michael Schofield, Marketing Manager, British Bakels, explains the thinking: “There’s something comforting and joyful about whipping up yummy treats to share with loved ones (or even to enjoy on your own!). However, baking from scratch can feel intimidating as it needs time, multiple ingredients, the right equipment, accurate measurements and a bit of skill and experience. As specialists in what we do, we’re sharing our expertise and fool-proof mixes with home bakers across the nation to take out the stress and make it easy for everyone to create joyous Ta-Da!® moments, baked into memories. Whether it’s your first bake or your hundredth, Ta-Da!® has the right mix for everyone.”

The three Ta-Da!® sweet mixes focus on popular family favourites. Just add water to the Chocolate Brownie Mix to make 12 delicious brownies, packed with chocolate chips. For a special occasion with a homemade feel, the Chocolate Cake Mix can create a two-tiered cake, or 15 chocolate muffins. Both mixes use Rainforest Alliance-certified cocoa. The moist Vanilla Cake Mix is equally easy to make, and with a few added extras consumers can create a spectacular sponge cake with the wow factor.

For a savoury main course that’s as easy as saying Ta-Da!® the Pizza Base Mix produces authentic tasting, delicious pizza with sourdough, ideal for fun weekend dinners. The Triple Seed Bread Mix is high in fibre and can be made into two loaves for a lunch time sandwich or 12 rolls to liven up lunch boxes.

White Bread Mix with sourdough will add an extra zing to any lunch. Simply add water to enjoy two loaves fresh from the oven or mix it up with 13 soft and wholesome bread rolls.

The Ta-Da!® mixes need minimal kitchen equipment – usually little more than a measuring jug, tin and a mixing bowl. All the mixes are suitable for vegetarians, and some are suitable for vegans.

“The Ta-Da! launch takes us into an exciting new area, selling Direct to Consumer,” says Michael Schofield, Marketing Manager, “but it’s not a completely new approach for us. As a company, British Bakels’ core business model has always been to innovate and develop products to meet consumer and customer needs. We’re experts in producing high-quality ingredients, and we know consumers of all skill levels. The Ta-Da!® range gives us the opportunity to share the joy of baking with as many people as possible.”

The Ta-Da!® Baking Mixes are available from www.tadahomebaking.com, where consumers can also find recipes and hints and tips for their baking. They can even subscribe to receive regular deliveries of the mixes, so they can enjoy regular Ta-Da!® moments at home! British Bakels are driving consumers to the website with consumer PR in monthly titles, weekly publications, supplements and national dailies, and social media including Facebook and Instagram (@tadahomebaking).