April 5, 2023 
If you have spent any amount of time online or have visited London, you will certainly have come across the city’s latest obsession. Pioneered by Le Deli Robuchon, the croissant cube stands out from traditional pastries and offers a whole host of creative possibilities for bakers.
Light, flaky and golden brown, the iconic croissant is a legend among French pastries and arguably very hard to improve on, especially because you can already find them filled with delicious flavours. But, the high-end deli has found a way to reimagine the product and having already attracted well over 2 million views and counting, on Tik Tok, it inspired us to experiment with this new and curious creation with our own range of ingredients.
The adventurous consumer
But, let’s first explore why is it proving so popular? Accordingly to Innova, many consumers are adventurous, with 3 in 4 open to trying new flavours1. Fuelled also by demand from consumers for amplified experiences, there is increasing expectation to deliver innovation in more ways, and in this instance getting creative with the trend for geometric shapes.
There is something quite refreshing about geometry, the trend which continues in sweet goods, taking on any shape – square, circle, triangle and rock. The croissant cube showcases the power of shape, attracting interest from consumers seeking something different.
Where to try croissant cubes outside of London
📍 Andersen & Maillard, Copenhagen, Denmark: Andersen & Maillard is a cafe and bakery with two outposts in Copenhagen. The Nørrebrogade location is a coffee shop and roastery while the Nordhavn location is an artisan bakery that serves croissant cube. Where: Nørrebrogade 62, 2200 København, Denmark
📍 Forêt Noire, Vancouver, Canada: Forêt Noire specializes in all manner of sweets, including several unique and hybridized pastries like the croissant cube and the cruffin, or croissant muffin. The cafe is currently located on West Broadway with a second location on Robson Street planning to open soon. Where: 236 West Broadway, Vancouver V5Y 1P6, Canada
📍 Little Pebbles, Toronto, Canada: Between Forêt Noire and Little Pebbles, Canadians have easy access to croissant cubes on both coasts. This Japanese-leaning artisanal bakery and cafe is located in Toronto’s bohemian Kensington Market neighborhood. Where: 160 Baldwin St #8, Toronto, ON M5T 3K7, Canada
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Produce your very own croissant cubes with Bakels
Get started with the production of croissant cubes using our range of reliable ingredients, for excellent texture and showstopping visual appeal.
The Croissant
The perfect croissant cube begins with ingredients which produce a deliciously flaky texture and incredible visual appearance. Rollex® Gold is an all-purpose, high viscosity, low melt point, emulsified pastry fat, which has the plasticity and strength to build up the finely laminated structure of a pastry.
Coupled with the powdered Clean Label Danish Improver, bakers can produce excellent croissant cubes, ready to be creatively finished.
The Topping
The topping provides great opportunity to add a splash of colour, as consumers eat with their eyes. Take your pick from our Millionaires Caramel, Raspberry Millionaires Caramel PF, Chockex and Fudgices to deliver a showstopping finish.
Why not also try Speculoos Spread and topped with Speculoos Crumbles. Simply dip the cube (once cool) into a topping of your choice and sell as individual items or as collections.
The Filling
Sometimes it’s what is inside that counts. Choose from versatile and vegan suitable RTU Cream Fillings (Lemon, Orange, Raspberry, Chocolate, Caramel, Vanilla) and Fruit Fillings (Blueberry 50%, Dark Cherry 70%, Raspberry 50%, Strawberry 70%, Fruits of the Forest 70%), to complement the delicious hybrid of texture.
The surprise of the filling is the final enjoyment and what will keep customers coming back for more.
For advice and support with getting started with your croissant cubes, get in touch. For our experimentation, we used an 80 x 80mm tin, which can be purchased from a range of suppliers, including Rack Master.
Data: (1) Innova Flavor Survey 2021, Innova Lifestyle & Attitudes Survey 2021
