
Are you looking to increase the reach of your baked creations to a wider audience? The latest social media video platform, TikTok, can help you showcase your creations in engaging and creative ways. With over one billion monthly active users in 2021 and having the most engagement out of all social media apps, TikTok is the place to go if you want insight into the latest market trends or to gain large audiences.
Of all the top food trends on TikTok in 2021, as highlighted by UK kitchen retailer Magnet in a trend report, Cloud Bread came out on top (#CloudBread, 3.3 billion views). Cloud Bread is a high-protein creation made out of egg whites, sugar and corn starch/cream of tartar, with similar characteristics to meringue.
If you are looking to embrace TikTok or need some inspiration, we have 6 bakeries that have gained followers by posting their baked creations and techniques on TikTok.
Browniegod: @browniegod
With 91.7K followers, Browniegod has acquired over 13 million likes in total on TikTok by showcasing brownie products, baking methods and techniques. By adding a face to the TikToks, Browniegod becomes more personable to audiences and allows viewers to put a face to the brand itself.
If you’re looking for a fun way to get started on TikTok, Browniegod gives you some inspiration by revealing the behind-the-scenes preparation for some products. Browniegod’s TikTok is also an example of how to interact with audiences by answering questions and creating fun videos.
@browniegod Reply to @kass.shh you can try this technique on your own brownies 😊 #browniegod #bakingtechniques #browniemaking ♬ Infinity - Jaymes Young
Benjamin the baker: @benjaminthebaker
Benjamin the baker shares his 8 years of professional baking experience with his 508.2K followers and has gained 13.7 million likes in total from his educational TikToks. From ingredient ratios, baking temperatures to blind baking, yeast and more, Benjamin the baker helps bakeries and baking enthusiasts create the best creations they can.
By creating TikToks that offer added value, you can grow your audience and inspire them with the knowledge and experience you have with your bakery business. To see how popular these types of videos, are the TikTok below has over 10.1 million views.
@benjaminthebaker ovens are different #baking #cremebrulee #dessert #learnontiktok ♬ Patisserie Skills – Tom Howe
Les Patisseries De Mama: @les_patisseries_de_mama
With 335.4K followers and 3.2 million likes across the account, les pâtisseries de mama showcases visually stunning mirror cakes using bright colours and unique techniques, such as the satisfying glaçage pouring process.
When thinking about creating your TikTok videos, you can work with weird and wonderful colours and you can focus on your niche which can intrigue audiences and grow your reach.
@les_patisseries_de_mama L’entremet Abricot – Pistache – Vanille 🥰 #travelfood #tiktokacademie #summerfoodmania #summervlog ♬ Bimbo – Marwa Loud & Moha K
Bake this bread: @bakethisbread
Bake This Bread creates recipes and tutorials on TikTok for her 437K followers. Showcasing her stunning bread scoring skills has garnered her 16.2 million likes in total. By delicately cutting into the dough, Bake This Bread creates awe-inspiring shapes and designs before baking the bread in the oven.
Her TikTok videos show that bakeries can easily create engaging content by simply showing your baking process and the end result. The TikTok below has over 25 million views and 2.1 million likes.
@bakethisbread #happythanksgiving #BakeThisBread #sourdoughbread #sourdough #breadtok #painaulevain #pumpkinbread #pumpkin #sourdoughscoring #thankfulfor #yum #bread ♬ Two Birds – Regina Spektor
Cottage Loaves: @cottageloaves
As a self-proclaimed sourdough bread artist, Cottage Loaves impresses her 712.6K followers with videos of sourdough artistry, soothing music and stunning bakes. With 15.8 million likes in total, Cottage Loaves shows that you don’t need fast-cut videos or the trendiest music to gain views.
You can showcase your creations simply by using aesthetically pleasing backgrounds, soothing music and jaw-dropping baked creations. The TikTok below has gained 15.1 million views with 1.4 million likes.
@cottageloaves Bread of life👼🏽🥖 #Breadtok #BabyJesus #Christmastok ♬ The Christmas Song (Merry Christmas To You) – Nat King Cole Trio
Dally Wonka: @dallywonka
Dally Wonka runs a chocolate factory and creates amazing bonbons. With 166.3K followers and 1.3 million likes in total, Dally Wonka showcases techniques, chocolate pourings and bonbons.
If you want to get started on TikTok and build your audience, you can take inspiration from Dally Wonka’s account to show pourings and educational behind-the-scenes videos of your process.
@dallywonka The final step in #chocolate bonbon production is closing (capping). This is how we do it. #production #valentinesday #work #chocolatier #fyp ♬ Taste It – Ikson
Looking for a trusted supplier to help you create stunning baked goods to showcase on TikTok?
Our range of ingredients such as convenient Confectionery Mixes, versatile Toppings and Fillings and delicious Caramels lend themselves perfectly to TikTok videos. Showcase inventive doughnuts, show stopping éclair, attention-grabbing layer cakes and much more!
Our team are working every day alongside customers to develop unique ingredients for a wide range of delicious bakery products. Get in touch today to kickstart your next baking project.