BAKELS ACQUIRES AROMATIC

Bakels, a leading global supplier of bakery ingredients, today announces the signing of the share purchase agreement for 100% of the shares of Aromatic AB effective as of January 1, 2012.

Established in 1936, Aromatic AB is a privately owned family business and is a well-established Group of companies for supplies of innovative, high quality functional products for the bread and cake markets. Their forefront competence is within the range of emulsifiers, but Aromatic is also highly competent in shelf life improvers, release agents and many more products used as bakery ingredients.

Aromatic AB having its head office and production based in Stockholm, Sweden operates with subsidiaries located in Germany, Poland, UK, Hungary, Switzerland, Turkey and USA. Further Aromatic is also represented in many other markets of the world through an extensive network of experienced agents and distributors.

Bakels, also a privately owned Group of companies, has been a successful player in the development, production and marketing of bakery ingredients since 1904. Today, Bakels is one of the most successful companies in the bakery ingredients business. With 2,500 employees, the Group is active worldwide on all five continents and supplies customers in every sector of the bakery market. Bakels has been operating successfully in Sweden since 1943 with the manufacturing company Nordbakels located in Gothenburg.

Aromatic AB's head office and production facilities in Stockholm is on land which is presently under development into a residential area. The main reason for the present owners to divest Aromatic AB is the difficulties both technically and economically to motivate a heavy investment in a new production facility. By the possibility to gradually integrate the manufacturing to Nordbakels factory in Gothenburg the move can be radically simplified and significant synergies will be obtained.

The acquisition is complementary in many markets and will allow Bakels and Aromatic to benefit from each other's knowledge and network. Aromatic customers will henceforth benefit from the combined product development, customer services and a more complete range of products available within the Bakels Group of companies.

Aromatic will in principle retain its brand and sales organisation allowing for continuity in serving present customers by the current sales and technical staff.

"Our ambition is to become global product leader with high quality functional products for the bakery ingredients market", says Armin Ulrich, CEO and Chairman of Bakels. "With the acquisition of Aromatic we are adding substantial technical product knowledge to our organisation particularly emulsified products where we see excellent opportunities within our worldwide network."

Mats Persson, CEO of Aromatic, is looking forward very positively to the future within Bakels. "With the owner of Aromatic having decided to sell all shares of the company, the acquisition by Bakels was the best possible scenario to realise future synergies commercially and in the manufacturing. The worldwide Bakels network, shared technologies and the wide range of products within Bakels will give many opportunities for Aromatic to grow the business further."

For more details reference is made to the website of Bakels (www.bakels.com) and Aromatic (www.aromatic.se).

NEW PREMIUM FERMENT 4%

PREMIUM FERMENT 4% is a clean label powdered bread improver with added sour dough for the production of top quality crusty, artisanal style breads, baguettes and ciabatta etc.

PREMIUM FERMENT 4% provides the opportunity to produce top quality long process bread in less than three hours, as only one hour bulk fermentation is required.

For full information click here

MULTISEED BREAD CONCENTRATE

Bakels Multiseed was the UK's first low Gi bread concentrate and continues to be the best, as bread and rolls produced from this concentrate are ideal when eaten as part of a calorie controlled diet. They are high in fibre, contain less salt than the 2012 government recommended guidelines and perhaps more importantly, being packed full of seeds make delicious eating.

As more people go on diets in the New Year than any other time, the theme for the 2011 campaign is 'losing weight never tasted so great'. It is being supported by 'free' point of sale material, which includes window posters, counter top leaflet dispensers, loaf sleeves and sandwich pack stickers

The counter top leaflets provides details on the low Gi diet and serving suggestions for Multiseed low Gi bread, whilst encouraging consumers 'to ask for it by name'.

Contact our customer service on 01869 356400 or email bakels@bakels.com for your point of sale kit.

BAKELS MAKES A QUANTUM LEAP WITH NEW IMPROVER RANGE

BAKELS has launched Quantum, a new generation of bread improvers developed at the company's research laboratories in Australia.

For the full story click here.

'NEW' OAT & BARLEY BREAD CONCENTRATE

The latest taste sensation from our range of speciality and healthy bread mixes.

For product information and recipe click HERE